The article on Data, Display as well as other marketing dilemmas by Elyse Durpre shows that every marketer desires a crystal ball. Nevertheless, there is a limitation of the current trends about future trends in terms of predictions of the market data. In response to questions about tomorrow’s and today’s market trends, the President of Experian Marketing, Mr. Matt Seeley depicts the market scenario as the inflection point.
Generally, Dupre observes the essence of understanding the needs of customers and effective ways of offering customers what they require. For instance, while Seeley shows that most organizations are usually built-in channels, Dupre observes that customers of these organizations do not see themselves as being a part of these channels.
According to Dupre, marketers should balance connections with customers and being intrusive. A major aspect of this is determining where the customers want communication from the marketers and where they do not want any communication from marketers.
Don Depalma in his article; Global marketing: Translation challenges and what languages matter for success, discusses why business should come up with a strategy that incorporates the advertisement of products in varying languages that are accepted globally.
Another article; Why Marketing ROI is an Ongoing Process, by Jason Hahn states that the pressure and performance of ROI marketing continues to impart pressure on business marketers.
Hamelton, in the article: Using Facebook as a gateway to consumer data notes that unlike before, contemporary businesses are turning to Facebook to collect consumers’ data. The author notes that Facebook continues to grow as a platform for advertising products.
Tanya Irwin, another scholar, notes that subjective feeling of customers and their perceptions influence them more than direct marketing. Irwin notes that more customers consider financial information marketing and direct advertising more educational. For this reason, most customers make incorrect decisions due to overreliance on the available indirect information.